Small is beautiful for evenTech Singapore

Singapore - The very first staging of evenTech Singapore took place last week in Hall 4 of the Singapore Expo and by 6.30pm on 26th June 2008 was hailed a success by exhibitors with over 1000 key quality regional visitors passing through the doors over the two open days, say the organisers.

Since November last year when the concept was announced for the initial evenTech Singapore, there have been many doubters who have questioned the need for another trade show in the region - by the close of play on 26th June there could be few left who still had doubts that the format and model of the inaugural evenTech Singapore exhibition had proven itself not only successful but a valuable addition to the commercial audio & professional AV industry in Southeast Asia according to organisers.

Darren Brechin, director of organisers Scattered Media commented: "We had said all along that we firmly believed in the small intimate two day format supported by a strong well researched education programme, after the success of our inaugural UK event in February we were confident that the model we had put in place would be successful. We worked extremely hard to deliver an audience that normally our exhibitors would not have access to at other trade exhibitions and we believe after what happened last week we successfully achieved our objectives."

EvenTech was hosted at the Singapore Expo in the shadows of Changi Airport and this suited its needs perfectly, as the purpose built centre is located just 20 minutes distance from downtown Singapore. The aim of the organisers was to allow easy access for both local and international visitors alike, the venue was a key element of the marketing promotion clearly highlighting the ease with which overseas visitors could simply come for a 'day trip' and judging by the attendance this appears to have been a clever tactic.

Hanslee Azhar, regional director, Scattered Media Asia comments: "We set out to create something different, an event that would inspire visitors who would not normally attend trade exhibitions to leave their offices for a day to come and educate themselves on the new technologies in the market place. Our objective for year one was to achieve 30 individual exhibition stands and deliver 1000 key buyers from Singapore and its neighbouring countries. We finished with 34 booths and 1067 unique visitors from countries such as Malaysia, Indonesia, Vietnam, Philippines, India and Thailand as well as Singapore thus I can happily say we achieved what we set out to do." Azhar continues "We focused our attention on marketing to a select few opposed to marketing to the masses - we set clear messages and spent a lot of time and effort building databases from the various countries around the region so that these messages would be reaching the correct people. We wanted consultants, develope!
rs, technicians and engineers - top quality end users to attend. Our experience has told us that to deliver this type of audience, we would have to make sure we had direct access to these individuals hence our emphasis on building quality databases."

This proved to be a successful manoeuvre as exhibitors were overjoyed at the quality of the attendees that visited their booths. Loud Technologies Asia Pacific sales director Dawvinder Sheena commented :"We have received five orders for the UMX96 console here at the show, which is staggering. Naturally, we invited many of our customers in the region to attend, but we have also met many new faces at this show." Similarly pleased was T J Lim, Business Development Manager of Audio-Technica SEA who said "We have met some interesting new business contacts from churches and event organisers. Being a new trade show, we didn't really know what to expect, but have been pleasantly surprised."

The second staging of evenTech Singapore will take place from 1-2 July 2009 at the Singapore Expo and the organisers believe that the success this year's exhibitors experienced will allow them to develop and mould the show to become better and even more focussed for next year.

http://www.eventech-singapore.com